A KLASSE, and its renowned star Sharifah Sakinah – Malaysian screen actor, comedian and host, today organised and hosted a day of fun-filled fitness activities with 50 children of Rumah Titian Kaseh , held at the home premises located at Taman Tasik Titiwangsa.
Starting bright and early on a wonderful Saturday morning, the children aged 7 to 12, and their caretaker Hajjah Sharifah Adlan, or better known as Mak Pah welcomed the A KLASSE team and stars before proceeding with their light breakfast. Besides Sharifah Sakinah, also present in support of the programme are uprising screen actor Mia Ahmad; and Indonesian singer and screen actor Tya Arifin; who are both stars of A KLASSE.
The children were then given a brief talk by Kakak Kinah (Sharifah Sakinah) on the importance of physical exercise, keeping fit and eating healthy. Next on the agenda were fun-filled, interactive fitness activities involving the children, facilitated by Kakak Kinah. Also joining in the fun were Mia and Tya, the management team of A KLASSE; not to forget members of the media and sponsors.
After an hour of fun-filled fitness experience the children were then treated to a much awaited buffet lunch.
The weekend activity with Sharifah Sakinah and Rumah Titian Kaseh was inspired by A KLASSE’s humble philosophy of sharing the care and making a difference in the society we live in; and following the introduction A KLASSE’s CSR tagline – ‘IKHLAS with A KLASSE”.
“This is not just about a PR exercise where we organize an event to highlight the plight of underprivileged children. It’s about really wanting to give back to the community. We believe that an Ikhlas (sincere) CSR culture should be ingrained within the company, and trickle down, as it rightly should from the top of the ladder to the very fabric of the organisation,” said Abel Nelson Nang, CEO & Managing Partner at A KLASSE.
I couldn’t think of anyone better to represent this form of community engagement when it comes to fitness other than Sharifah Sakinah. She is an avid fitness enthusiast. Her talent versatility, personality and passion for fitness led to the creation of her brand profile – FIT & FABULOUS, in which one of the core essences is to promote fun-filled fitness activities and healthy lifestyle among Malaysians.
At A KLASSE, we would like to focus on inculcating that culture of giving back sincerely from the heart. Having represented a portfolio of Stars that are also very passionate about doing this is a big plus. Not only that we are able to incorporate our personal passion into our work and derive greater satisfaction; but more importantly, in our small ways making a difference and make our community a better place,” concluded Abel.
FIT & FAB With Kakak Kinah and Rumah Titian Kaseh is proudly supported by A KLASSE’s inspirational partners namely PARKROYAL Kuala Lumpur, Osiris International; and the new and upcoming trendy street wear clothing line, the A&A Apparel.