Bayan Lepas, Penang, Malaysia – Philips Malaysia officially opened its Experience Store in Penang today, extending its specialised approach to personal health products outside the Klang Valley. Launched by Muhammad Ali Jaleel, Country Manager for Philips Malaysia, the new Experience Store located in Bayan Lepas was established in partnership with local retailer Nvizon.
The new Philips Experience Store offers Penangites the opportunity to immerse themselves in the holistic Philips Brand experience, test Philips’ wide range of products up close and learn more about how these products can improve their lives from the knowledgeable personnel at the Experience Store. The products range from personal care and grooming products to kitchen and home appliances to home healthcare products – all available under one roof. The opening of the new Philips specialised store follows the launch of Philips Malaysia’s flagship Brand Store at the Publika Shopping Gallery in Kuala Lumpur last year.
“Setting up our first Experience Store in Penang marks an important milestone for Philips Malaysia as we roll out our nationwide expansion strategy. After we launched our first Malaysian Brand Store in Kuala Lumpur, Penang was chosen as the location for the next Experience Store as it is one of the fastest growing regions in Malaysia. The island’s highly urbanised population are among our target demographic as they appreciate innovative products that improve their lives,” Ali shared at the launch.
Philips Malaysia also aims to encourage partnerships to offer employee rewards through its Penang retail outlet, particularly within the Bayan Lepas Free Trade Zone where over 55 multinational corporations (MNCs) are located. “We have forged relationships with some MNCs in Bayan Lepas area and are offering their staff something special through the Penang store. The plan is to reach out and partner other MNCs with similar propositions that will help provide them with an avenue to keep their staff motivated. After Penang, we also have plans to drive retail sales growth nationwide by opening more Experience Stores in the Klang Valley, Southern region and eventually also in East Malaysia,” added Ali.
“At Philips, our long term mission is to improve people’s lives through meaningful innovation. We are continuing to work towards our vision to improve the lives of 3 billion people a year by 2025, including the people of Malaysia. We’ll continue to expand our retail reach to our consumers and business partners in line with our brand promise to put the customers at the centre of all that we do and to further elevate our brand. We believe this goal ultimately creates more value and enables us to have a closer relationship with customers,” Ali elaborated.
The Philips Experience Store in Penang joins Philips Malaysia’s currently available retail channels, which includes the flagship Brand Store in Publika Shopping Gallery, the Experience store in Menara Axis, retail partners and distributor stores nationwide and the Blip.my online store, giving consumers easy access to products both online and offline.