According to Counterpoint’s Q3 2020 smartphone shipment report two weeks ago, young brand realme grew 132% QoQ in Q3 2020, becoming the world’s fastest brand to hit 50million shipments since inception. The youngster-focused and online-centric brand, realme has grown rapidly in South East Asia since it entered the market in Q4 2018. In the SEA region, realme grew by 196% YoY and 47% QoQ, demonstrating clear leadership in key countries including the Philippines, Malaysia, Indonesia, Thailand, and Vietnam, solidifying its top-5 position in the region. The Counterpoint’s Q3 2020 Quarterly Smartphone Market Monitor has reported that the team in realme Malaysia achieved 50% QoQ growth and ranked as Top 2 Smartphone Brand in Malaysia market compared to other SEA countries.
“realme has been winning tens of millions of fans globally and has become a leading choice smartphone brand for many younger consumers. Inevitably, the COVID-19 pandemic has caused negative effects to the global smartphone industry, such as supply chain disruption, delayed market demand, and reduced consumer confidence. During this period, we expect consumers to shift more towards the mid and budget smartphone segments, opting for value-for-money products. This is the price range where realme has a clear competitive edge with strong product offerings,” commented by Flora Tang, Research Analyst at Counterpoint on realme’s significant growth in Q3.
Flora added that, “According to our observation, realme continued the aggressive product launch plan in 2020 despite the pandemic’s shadow, bringing fresh air to the market with realme 6/6 Pro/6i series, realme X3/X3 SuperZoom, the new narzo series, and various models within the realme C series. These models, with premium features such as multiple cameras, AI-capable chipsets, long battery life, and stylish form factors, have received positive feedback among consumers from various SEA countries including Indonesia, Philippines, Malaysia, Thailand, Vietnam, and more”.
“According to the recent 2020 e-Conomy report launched by Google, Bain and Temasek, more than 1 in 3 digital service users are new because of the pandemic. And we expect Malaysia’s Internet economy to grow 3X to reach $30B in 2025. Mobile connectivity will serve an important role to our economic trajectory, and I am pleased to see realme Malaysia continuing to be an important enabler in this ecosystem by launching delightful products on their YouTube channel. As recently as September and October, realme phones were one of the top 10 trending Google searches in Malaysia in those months. Thank you realme Malaysia and congratulations on an amazing milestone to be proud of,” said Marc Woo, Managing Director of Google Malaysia.
realme Malaysia caters the demand of online purchase while practising contactless delivery through its e-commerce platforms during the pandemic period. Last week, realme has just recently achieved tremendous sales growth as compared to Double 11 in 2019.
“It has been a pleasure to witness how realme has further widened its digital presence in Lazada Malaysia and become one of the fastest-growing LazMall brands this year in the Mobile & Tablets category. We look forward to continuing to achieve new milestones together!” said Sherry Tan, Chief Business Officer, Lazada Malaysia.
Regional Managing Director of Shopee, Ian Ho also mentioned that “We are honoured to be realme’s trusted e-commerce partner of choice. From smartphones to wearables, as well as health products and lifestyle offerings, realme’s wide range of products are loved by many Malaysians who shop on Shopee. This makes realme one of the best-selling mobile and gadget brands on the platform. Shopee congratulates realme on this new milestone that they have unlocked, and we look forward to exciting times ahead”.
realme Malaysia would like to thank all the fans for their unconditional support and the team will keep the strong growth momentum by developing more products in various ranges for Malaysians to live a smarter lifestyle.
realme, a young and trendsetting technology company, has just been named by Counterpoint’s Q3 2020 smartphone shipment report to be the fastest growing brand to reach the 50 million smartphone sales milestone surpassed Apple, Samsung and Huawei. Channeling the energy of youths and young professionals, who form the bulk of its fans and customers, realme leapfrogged global competitors to this achievement in merely nine quarters. In addition to this milestone, realme also recorded a history high level of quarterly shipments of 14.8 million and is the world’s fastest-growing brand in Q3 as it grew 132% QoQ for the quarter, gaining momentum and surpassing analysts expectations.
According to Counterpoint, realme’s growth rate in shipments volume represents “the strongest growth momentum among major global OEMs”. realme accelerated to 50M sales because it enjoyed great success with youths and young people all over the world, with this segment of users making up most of its customer base. realme has gained a niche following amongst youths globally, given how diverse this user group is across countries and cultures. “realme grew to become one of the top 5, or even top 3, brands in its key markets, including India, Indonesia, Bangladesh, Philippines and some other Southeast Asian countries”, says Research Analyst Abhilash Kumar at Counterpoint. realme may shake up the position of the global top six industries players and become the industry’s biggest dark horse with the fastest growing rate in the world.
Source: Counterpoint Q3 2020 Global Smartphone Shipments Report
Source: Counterpoint Q3 2020 Global Smartphone Shipments Report
realme, whose slogan is ‘Dare to Leap’, adopts a strategy of selling leapfrog performance and trendy design-driven quality products that resonate with its young crowd at affordable and attractive price points. “With its efforts to bring the affordable yet premium-like products to consumers, as well as its ability to offer smooth digital shopping and after-sales services in different countries, realme has emerged as the most resilient brand during and after the pandemic crisis”, Research Analyst Abhilash Kumar commented on realme’s performance. realme’s trendsetting image and product reputation has contributed to building customer trust and brand awareness.
“At realme, we live out our philosophy, which is to dare to leap into the forefront of innovation, design and product value, which is something young people can identify with,’ says Sky Li, realme’s CEO. Though young, realme has won five top international design awards and collaborated with world-class notable designers on its products through the realme Design Studio.
realme has also delivered on technological innovation, being one of the first companies to utilize the Snapdragon 865/765G processor and introducing the 64MP camera on a phone. More importantly these innovations have enabled realme to introduce 5G-enabled smartphones to youths and young consumers, increasing its popularity and reputation in Malaysia and internationally.
realme’s international team and DNA has enabled the company to grow quickly. Just like its young clientele, realme has taken risks to expand quickly to over 61 markets globally and is amongst the Top 5 brands in over 13 markets globally in just two years, ranking seventh globally. For young consumers, realme has expanded quickly to offer a variety of AI of Things (AIoT) products such as smart audio, visual and lifestyle products to complement their increasingly digitally connected lives.
These products have also quickly become popular. In India, realme sold over 1 million smart individual audio devices, reaching first spot in market share in Q2 2020. So far, realme has released over 50 AIoT products in 2020, with plans to double it in 2021. Through realme, young people can dare to leap into the future, well-equipped to live life to the fullest.
Apart from that, realme Malaysia’s latest product line ‘realme by narzo’ has achieved its first amazing result on Lazada’s 11.11 Biggest One-day Sale. The latest realme narzo 20 with the mission of “Entertainment for You” was ranked as No. 1 Best-selling New Smartphone in Lazada 2020 (1 Jan – 11 Nov 2020) and The Best-selling Smartphone Series in Lazada 2020 (1 Jan – 11 Nov 2020).
The total unit of realme smartphones sold yesterday has also led them to be the Top 4 Best-Selling Smartphone Brand on Lazada 11.11.
realme Malaysia also received tremendous results on Shopee as its sales growth has increased 5053% as compared to the Double 11 sales in 2019.
This 11.11, realme was crowned No 1 for the following categories during Shopee 11.11 Big Sale as of 1 Jan until 11 Nov 2020:
– No 1 Audio Brand
– No 1 Wearables Brand
– No 1 Mobile Accessories Brand
– No 1 Best-Selling 8GB+128GB Smartphone
realme, a trendsetting brand is also recognised as the Top 4 Best-selling Health Care Brand with its realme Smart Scale that was launched in October.
The outstanding sales results of realme is a solid proof from Counterpoint Q3’s 2020 smartphone shipment report where realme was named as the fastest growing brand to reach 50 million smartphone sales milestone.
“We are truly grateful for the love and support from realme fans who dare to leap with us and contribute to the remarkable sales achievement of realme in both e-commerce platforms throughout the year. We are proud to announce that realme narzo 20 has achieved two best-seller titles on its first sale during Double 11 with Lazada. It is indeed a good start for realme narzo 20 series and we are committed to strive for the best and serve you better despite the pandemic and a challenging year for all of us,” said Tiffany Teh, Brand Manager of realme Malaysia.
realme also recently recorded a history high level of quarterly shipments of 14.8 million and is the world’s fastest-growing brand in Q3 as it grew 132% QoQ for the quarter, gaining momentum and surpassing analysts expectations.